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Giovanni Gavin
My Skin My Hair My Identity
Presents
'Colorism' A Social Phenomenon
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" the prejudice based on skin tone, usually with a marked preference for lighter-skinned people – was something I read about in novels". Jamilla Okubo
Factors that Influences Colourism
This practice is a product of racism and classes in coloured societies, as it upholds the eurocentric standards of beauty and the connotative meaning that is attached to individuals of a darker hue which is the association of darker hues belonging to or representing the lower class in society and is susceptible in being marginalized in institutions of oppression (media, medical world, etc.).
(Gavin, 2020)
it is important to be aware that Colorism is referred to as only being an issue in the black community and while it manifests there, it is more wide-spread and exists within all communities of color. Colorism is not something that white people experience
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